Kerry Express reinforces its strategy of affordability and quality by launching a major promotion, Kerry Express Year-End Happiness Delivery X2, which reduces express delivery fees across Thailand to start at just 19 baht. The company also slashes cash-on-delivery (COD) fees to 2.4%, catering to merchants with a new COD service where failed deliveries incur no COD fees.

Mr. Warawut Napradit, Chief Executive Officer of Kerry Express (Thailand) Public Company Limited or KEX, a leader in express parcel delivery in Thailand, revealed that in anticipation of the country reopening on November 1, and in response to consumer behavior that will see an increase in parcel deliveries during the year-end period, especially during the online shopping events 11.11 and 12.12, as well as the upcoming Christmas and New Year celebrations, the company is launching the major promotion “Kerry Express Year-End Happiness Delivery X2” to spread joy to consumers nationwide starting from November 1, 2021.

For the Happiness Delivery Promotion for consumers:

  • Happiness 1: Reduced express delivery fees nationwide starting at just 19 baht for parcels weighing up to 2 kilograms, limited to 5 boxes per person/receipt/day, applicable only to Envelop, Seal Bag A-C, and Mini Box sizes with a total parcel size not exceeding 40 centimeters. Customers can enjoy this affordable rate at participating Kerry Express branches.
  • Happiness 2: The company has reduced the COD fee to 2.4% from the usual 3%. Special! Instant money transfer the next day is available only for Diamond and Gold members of the Kerry Express Loyalty Club who link their COD accounts with Bangkok Bank. Additionally, there is a new COD service for online sellers: “Failed deliveries incur no COD fees”* with terms as specified by the company, or further details can be inquired at branches or through Call Centre 1217.

Mr. Warawut concluded that the promotion “Kerry Express Year-End Happiness Delivery X2” emphasizes Kerry Express's strengths in affordability and quality in service and parcel delivery at low prices. Recently, the company has employed a pricing strategy to attract the C2C segment or general customers, particularly online sellers, to expand its customer base in the affordable parcel delivery market (Economy Market), which has seen a significant increase in online sellers. This will help cover this customer base effectively. Moreover, reducing the COD fee from 3% to just 2.4% will help reach new online sellers who have recently transitioned to online trading.

Additionally, the company aims to target merchants who have never utilized COD services, providing them with opportunities to expand their sales channels and increase sales potential. Furthermore, the company places great importance on promotions and various benefits for customers, alongside enhancing services to build customer confidence. It is committed to improving operational mechanisms, technology, and customer coordination to enhance service efficiency, ensuring customers receive the best parcel delivery experience.